Talyx Intelligence Infrastructure

Total Information
Superiority

Prepared for Craig Quinlan & Team
Northwestern Mutual — West Los Angeles

talyx.ai

The Market

15 platforms compete on
contact data.
One competes on timing
and behavior.

15
Platforms selling contact data
0
With predictive timing
(6–24 months forward)
0
With behavioral calibration
(UHNW decision patterns)
1
Intelligence infrastructure
— Talyx

The Cost of Inaction

The average $500M AUM team
loses $2.09M per year

$840K
Missed prospects
$520K
Pre-liquidity misses
$430K
Competitive displacement
$300K
Behavioral miscalibration

Source: Talyx Cost of Inaction Model, 200+ wealth advisory teams

Live Intelligence Production

C. John Wilder
Bluescape Energy Partners

Former TXU CEO ($45B LBO) · HBR Best-Performing CEO (twice) · Verified from SEC filings, ADV brochures, and public records

Alpha Engine

Structural vulnerabilities
incumbents miss

Investment Concentration
8.9
Tax & Liquidity
8.5
Estate & Transfer
7.8
Asset Protection
7.5
Family Governance
7.2

Each domain scored against existing advisory coverage. The gap between standard coverage and actual exposure is the displacement vector.

Behavioral Calibration

The first 90 seconds
determine the meeting

Generic Advisor Opening

"John, I'd love to discuss your wealth management needs and how we can help you achieve your financial goals."

Talyx-Calibrated Opening

"John, you have $316M in Evergy alone, GP carry across five fund vehicles, and 100% energy sector exposure. The tax surface from coordinated disposition is significant — and most advisory relationships don't address it because they see personal and fund as separate domains."

Calibrated to how this specific person makes financial decisions. Not a script — intelligence.

Warm Path Orchestration

Three high-credibility paths.
No cold calls.

Two independent warm paths arriving in the same week signals market validation.

Integration

Intelligence mapped to the
Northwestern Mutual
planning framework

Protection Planning

GP liability across $844M in fund vehicles. Key-person provisions. Creditor exposure analysis.

Investment Planning

$316M concentrated equity disposition. Energy sector correlation risk. Tax-optimized liquidation strategy.

Estate Planning

Founder succession for $1B platform. GP interest valuation for estate architecture. Foundation governance.

Client Relationships

Behavioral calibration for every prospect meeting. Warm path orchestration. Competitive displacement awareness.

The Infrastructure

Intelligence at scale

54M
Verified data nodes
12/12
Predictions validated
4
Intelligence products
per prospect, overnight

Pre-Call Intelligence. Synthesis Brief. Warm Path Report. Rapid Opportunity Brief.
Produced overnight. Confidence-scored. From public data only.

For Your District

District-level intelligence
for your office

Competitive Displacement

Which teams are growing. Which advisors are moving. Who is building warm paths into your client base — before you hear about it.

Intelligence-Driven Recruiting

When a top advisor at a competing firm shows displacement signals, your office knows first. Recruit with information superiority.

District Analytics

Every wealth advisory team in your California market — scored and ranked. Structural positioning, growth trajectory, competitive moat.

Real-Time Market Intelligence

Detecting competitive
vulnerability before
the market does

A market executive departs to a competitor. The Alpha Window prediction engine detects the leadership transition and identifies the attrition window. Three competing firms are already building warm paths into the client base. Capability gaps surface: no predictive timing, no relationship risk scoring, no displacement monitoring.

This intelligence was produced without being asked.
This is what your district would have on every competitor.

Alpha Window Prediction Engine

Intelligence-led
intervention

Invisible Phase

Months 1–3. A competitor begins warm path construction into your client base. Standard monitoring doesn't detect it.

Signal Phase

Months 3–6. The Alpha Window detects meeting patterns, relationship shifts, public filing changes. Intelligence surfaces the threat.

Action Phase

Months 6–12. The system identifies the specific threat, recommends intervention, and arms your team with counter-intelligence.

California Market Intelligence

Your competitive landscape.
West Los Angeles wealth advisory.

Wealth management firms competing for the same UHNW clients in your market.

When a top advisor at any of these firms shows displacement signals, your office knows first.

Getting Started

Intelligence access
for your district

$2,999 / month / team

Enterprise plans available

When works for your team?

Talyx Intelligence Infrastructure · talyx.ai · info@talyx.ai